Project Overview:

The Year Of is a concept graphic design project that revolves around a Lunar New Year celebration, showcasing the shared experience of variety. The project was community-driven and aimed to bring people together to celebrate the Lunar New Year and engage in a series of events and activities that promote exploration and learning.

Project's Background and Brand:

The Year Of celebrates the vibrant and culturally rich tradition of the Lunar New Year. It embraces the diversity and variety of experiences associated with this festive occasion. The focus was on fostering unity and creating opportunities for individuals to come together, explore, and learn about different aspects of the Lunar New Year.

Target Audience:

1. People from various cultural backgrounds interested in learning about and participating in Lunar New Year celebrations.

2. Families looking for engaging and educational activities to celebrate the Lunar New Year together.

3. Individuals seeking to experience new cultural traditions and expand their knowledge about different Lunar New Year customs.