Project Overview:

The Room+Vine concept design project aims to create a cohesive brand identity that showcases the charm and unity of living with plants. The project includes logo and branding design, packaging designs, poster ads, and a mobile website to highlight the various benefits of incorporating plants into our lives.

Project's Background and Brand:

Room+Vine is an urban plant shop that emphasizes the positive impact of plants as roommates. The brand represents a belief that living with plants enhances the ambiance, vitality, and unity within living spaces. The concept promotes the idea that plants bring a unique charm to any room and create a sense of unity between humans and nature.

Target Audience:

1. Urban dwellers seeking to bring nature into their living spaces.

2. Plant enthusiasts looking for innovative and creative ways to incorporate plants into their home decor.

3. Individuals interested in the wellness and environmental benefits of having plants in their lives.