Project Overview:

BLK MKT is a logo design project that focuses on creating a logo design for a marketplace of global goods. The project aims to showcase products exclusively designed and made by Black creators. The logo design is centered around the concept of Umoja, which represents unity in the family, community, nation, and race.

Project's Background and Brand:

BLK MKT aims to fill a gap in the market by highlighting the creativity and craftsmanship of Black creators worldwide. The brand represents a curated collection of unique and culturally significant products. It aims to celebrate the diversity and richness of Black culture while promoting economic empowerment within the Black community.

Target Audience:

1. Black consumers seeking authentic and meaningful products that reflect their heritage.

2. Individuals interested in supporting and celebrating Black-owned businesses and creators.

3. Culturally conscious individuals looking for unique and globally inspired goods.